Dada is an eco-friendly brand established by Daniela Dana Wertheimer in 2022.
Daniela was born in 1992 in Tel Aviv, growing up she was always fascinated by art and crafts.
In high-school daniela studied art.
After graduating with honors from Shankar collage and Central Saint Martin in London,
Daniela worked for Vera Wang and the jewelry brand Deepa Gurani in New-York.
Dada’s first collection is inspired by Vegas and Miami 70’s style The pop culture,
the legendary Elvis Presley and Marilyn Monroe, McDonald’s and dollar bills were
a huge part of making this collection.
Using a saturated color palette and glitters gives the collection the summer-spring ideal vibe.
The majority of the materials are recycled plastics and glass.
All of the materials were selected uniquely from across the world and were brought to Israel for manufacturing.
All the fastenings are 925 silver and plated gold.
All the earrings are handmade with a lot of love and care in Tel Aviv by a group of women.
The brand combines social and environmental values.
A huge part of the brand is the story and the values, there are no collections and no trends, every 2-3 months there are 3-4 new items that come along and tell a continuance story of the brand.
Every earring is an art piece.